What is your company slogan?
What product/service does your company offer?
Colours to explore?
Style attributes(select as many that seem applicable):
Abstract (abstract = imagery does not necessarily depict what you do)
Literal (literal = you can immediately see what the company does when looking at the logo)
Font type (specific as possible):
What is the vision for your brand in the future?
Does your brand have a history or story?
What are 3-5 core values of your brand?
How does your brand differ from other brands within your industry?
Who are your competitors? How are these brands better than you?
Who is your target market?
Where will the logo be mainly used? (eg- print, web…)
Is there anything that you want included? Existing brand elements, words or icons?
What feeling or message do you want your logo to convey?
Which company logo’s appeal to you, and why? (please include examples if possible)
Do you have any specific ideas or images that you would like to incorporate? (please attach images)
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