Content Marketing Strategy

Content Marketing Strategy




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About This Products

Provided you have purchased and/or completed a recent content marketing audit, you can now use that audit to create a simplified content marketing strategy for your business.

What is it?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content marketing remains a key focus for marketers seeking to use digital marketing to increase reach, leads and sales. Yet although content marketing is seen as commercially important, relatively few companies have a strategy.

We believe that content marketing should be at the heart of modern marketing since, if it is successfully managed, it can drive leads and sales integrating all the core techniques of inbound marketing.

Content marketing fuels:

  1. Search Engine Optimization (SEO)
  2. Email marketing
  3. Social media marketing
  4. Paid media including Pay per click, Display advertising
  5. Lead generation and conversion rate optimisation through landing pages

What you get:

  • Review of your content marketing audit
  • Definition of audience personas based on content and media use
  • Review of competitor use of content marketing
  • Review outreach/influencer effectiveness
  • Setting of objectives for your content marketing
  • Creation of a content marketing plan
  • Prioritisation of content assets for specified personas
  • Creation of communication timeline
  • 90 Day plan for content assets
  • Governance of content marketing plan

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Frequently Asked Questions

A fully integrated business services agency. BYOE is a company and platform that enables you to streamline various business services, operations and processes in order to efficiently and effectively impact your top and bottom lines.

BYOE allows you to pick and choose which issues to solve in your business through their convenient online platform that allows affordable & customisable solutions. Unlike other agencies, consultancies and managed service providers - BYOE allows you to take on any business challenge through one sole provider - giving you peace of mind and giving you back time and money to focus on the continued growth of your business.

If you are a business owner, executive or entrepreneur who is making decisions within the business that will help streamline processes and scale your business but you are running out of time, resources, knowledge and money to do so then BYOE is the company you can turn to for all-in-one solutions. We can take everything off your hands and control the project end-to-end or we can fulfil pieces of your project based on your capacity and requirements

We offer a convenient online platform that allows you to create an account via desktop or mobile, address your company issues and choose the suitable options all through the click of a button. Everything is customisable and we want to make sure nothing is broad brush strokes but fitting your specific empires needs.Still unsure? Call or live chat with a sales rep who can tell you more.

The costs are variable - factors include scope of project and seniority of person delivering on the project. Unlike other agencies BYOE is transparent with who is working on your business and charge/deliver accordingly. What you pay for is what you get. We offer as much value from a time and resources perspective but how affordable you want it to be is up to you. There are always promotions/deals running and you also get access to the BYOE members club giving your rewards and access to a network of the entrepreneurial worlds finest.

If you can't find the service you are looking for or if you would like to customise a service, then please simply contact us!


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